As reported by the daily, recalling data from the UCE Research and Shopfully survey in nine European Union countries, “consumers throughout Europe are ready for many, just to get information about the rabbage, promotion or the offer prepared for them faster.” In Poland, 55.6 percent agrees to such activities. respondents and this is one of the higher results in Europe.
“Rz” points out that “yes” to transfer data on purchasing preferences not only Poles say. The average of positive answers in the surveyed countries is 45 percent. The highest results were in Spain (59 percent) and Romania (62 percent), a Poland was in third place.
“In many countries, the results are definitely lower, which means high skepticism of consumers regarding the transmission of excessive information about themselves to commercial networks. Only 24 percent Germans would like to receive personalized information In exchange for providing more information about sellers. Similarly, he believes 37 percent. Italians and 41 percent Austrians ” – explains the daily.
Those Poles who are reluctant to share information about themselves, most often they refer to privacy (53.9 percent). They also explain that they receive too many useless messages, which disturbs 48.5 percent. In addition, they are not loyal to any brand and are not interested in such messages – 26.9 percent agreed. respondents.
“Rzeczpospolita” notes that consumers see that data is a new currency. At the same time, they are willing to make them available if they receive specific benefits in return, e.g. discounts, earlier access to promotion and more convenient purchases.
