May 26 17:24
In Krasnoyarsk began work The updated Red Yar under the new brand of Ska. The first point was located in the Oktyabrsky district of the city on the 19th Street, 19.
A shop with an area of 850 square meters. m offers more than 7 thousand goods. Buyers will find here products of local manufacturers, such as Krasmol, Yenisei Broiler and Minusinsk confectionery factory, as well as the goods of their own brands of Pyaterochka.
Particular attention in the new format is paid to finished food. The store has a spacious zone of cafes with a bakery where fresh pizza is prepared, tandoor cakes, baking and bread. Sushi and rolls from the delivery service “A lot of salmon” are also presented. For the convenience of visitors, tables are provided, microwaves for warming up, coffee machines and juicer.
“We left a bakery, cooking and confectionery production from Red Yar, as well as a team. But at the same time, achievements from federal experience were added: service, service standards, ”said Mikhail Klimovich, uThe rule of the Krasny Yar trading network.
As explained Maxim Skakov, Director of the Macro -Region, Eastern Siberia of the Pyaterochka Twinking Network, in the future, the geography of the Schools can expand to Novosibirsk, Omsk and Khabarovsk. It is with this that the change of the name of the brand is associated.
“The Krasny Yar brand has a strong ligament with the territory, so the choice fell on a more neutral name for perception,” emphasized Maxim Skakov.
“We set ourselves the task of uniting a federal examination of retail with understanding the needs of the regional buyer,” commented Sergey Dorokhov, the head of the launch of the new projects of the Pentarer shopping center.
By the end of the year in Krasnoyarsk, it is planned to open 8 more Skat supermarkets. Already in June, shops will be earned in the Krasnoyarya shopping center (Krasnoyarsk Worker Avenue, 120) and the Utny Palez shopping center (25 Karamzin St.).
In the future, all gastronomas “Red Yar” will be reconstructed or closed. The part will open under the Schat brand, part under the Pyaterochka brand, and the part will become Baton's discounters.
