Apple is the most valuable brand in the world. Strong increases in the Branz Ranking Valuble Global Brands bridge

For the 4th time, Apple has become the most valuable brand in the world – according to the Branez Valuble Global Brands ranking developed by Kantar. The ranking was dominated by companies from the USA, and the total value of Global Top 100 reached a record 10,700,000,000,000, i.e. by 29 percent. More yaws.

Apple with a valuation of $ 1.3 billion was recognized for the 4th time as the most valuable brand in the world and as the only brand worth a trillion dollars in the ranking, it accounts for over 12% of the total value of Global Top 100. The next places in the Branez Most Valuble Global Brands ranking took other technology companies – Google, Microsoft, Amazon and Nvidia. A curiosity may be Chatgpt, which took 60th place, which is the highest debutant since Nvidia in 2021.

Companies from the United States dominate in the list – they are responsible for 82 percent. the total value of the brands in the first hundred (Global Top 100). Over the past several years, European brands have firmly hit, whose share has dropped from 26 percent. in 2006 to just 7 percent Chinese brands, although still minority, doubled their share to 6 percent.

Among the best developing companies outside the US were, among others Swedish Spotify, Indian telecommunications operator Airtel and Mercado Libre from Argentina – the only brand from Latin America in the ranking. In turn, the largest increase among financial services brands was recorded by the Canadian RBC – by 43 percent. year on year.

In the world of digital saturation and difficult expectations of consumers of the brand, they must meet the needs of people, make an emotional bond with them and offer something that others do not have to succeed. The dominance of brands such as Apple, Instagram and McDonald's emphasizes the strength of a coherent experience of the brand, with which people can identify and which can remember – we read in the report.

The significant increase in chatgpt shows how the brand can find fame and influence society to such an extent that it changes our daily lives. However, along with the accelerating competition of generative artificial intelligence, Opeli will have to invest in its brand to keep the position of the first player – added.

Below we present the value of TOP10 brands and a change in their value year on year:

1. Apple: brand value: $ 1,299,655 million, year -on -year change: +28 percent
2. Google: brand value: 944 137 million dollars, year -on -year change: +25 percent
3. Microsoft: brand value: 884 816 million dollars, change year -on -year: +24 percent
4. Amazon. Brand value: $ 866 118 million, change year -on -year: +50 percent
5. NVIDIA: brand value: 509 442 million dollary, change year -on -year: +152 percent
6. Facebook: brand value: $ 300 662 million, year -on -year change: +80 percent
7. Instagram: brand value: 228,947 million dollars, year -on -year change: +101 percent
8. McDonald's: brand value: 221 079 million dollars, change year -on -year: +0 percent
9. Oracle: brand value: USD 215 354 million, year -on -year change: +48 percent
10. Visa: Brand value: USD 213 348 million, year -on -year change: +13 percent

Ed. Jm

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