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VTB notes the record growth of salary customers among the zumers


May 14, 18:21

VTB notes a significant increase in salary customers among young people under 30 years old.

The number of Zumers is a generation born from the end of the 90s-in the salary portfolio of the bank over a year increased by 22 %.

In terms of growth dynamics, two age categories are especially distinguished: 22-25 years old-their number grew by a quarter-and the youngest audience (14-16 years), where the increase was 42 %.

Self-doser salaries include students who receive scholarships on the VTB card. The circulation on the map in this category of customers is on average 2.5 times higher than regular accruals from educational institutions.

VTB serves 226 thousand enterprises and organizations. Almost 9.5 million people use VTB salary.