Ecology goes to the background. Poles will not pay for a green car

Over half of the surveyed Poles when buying a car would not be willing to pay more for a more ecological vehicle – according to a study conducted by Santander Consumer Multirent. However, more than a third of respondents declare that they would be able to pay more.

According to the results of the Santander Consumer Multirent study, 9 percent The surveyed Poles recognize the car's ecologicality as a key factor, and for 29 percent This is an important decision -making element. For 38 percent Respondents, in turn, is of average importance, and for 20 percent. respondents are a low importance factor. 4 percent respondents did not have a clear opinion on this subject.

The authors of the study emphasized that in gender terms men attach much less weight to this aspect than women – nearly a quarter of them 24 percent. She declared that the fact that the vehicle is ecological is not important to them, while among women this percentage was 14 percent.

The study also showed that more than half of the study participants (56 percent) would not be willing to pay more for the vehicle, even if they had innovations that are perceived as more ecological. However – more than a third (34 percent) said – that it is ready to pay more if they are sure that the car is more favorable to the environment. The remaining 10 percent It did not have a clearly developed opinion on this subject.

“Purchase of a car is a large investment, and the price of vehicles with ecological solutions can be a significant criterion for selection for some of the society. This trend can be seen even in the responses of the participants of the study relative to their age. Younger respondents (18-29 years old) who are just entering the labor market and probably do not have a stabilized financial situation, to a lesser extent (30 percent) indicate the ecological aspect, who For them, among the older respondents aged 60+, this percentage increased to as much as 52 percent, “emphasized, a member of the management board of Santander Consumer Multirent Piotr Półtorzycki.

The study was conducted at the request of Santander Consumer Multirent by the Institute of Market and Social Research (IBRIS) on 24.01-03.02.2025 on adults who have a car. They were implemented by telephone, standardized computer -assisted questionnaire interviews (Cati). Sample n = 1000. (PAP)

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