“Today, the prime minister has published” good practices developed by maps in the field of sponsorship of sport by companies with the participation of the State Treasury. “The purpose of the document is to organize the activity of all companies in the field of sports sponsorship” – informs the ministry on Platform X.
As we read, according to the new recommendations, sponsorship is to be transparent, politically neutral and ensure the marketing benefits of the company and be in line with its long -term strategy of the company.
In addition, the ministry wants sponsorship He effectively supported the development of sport in Poland, supplementing the activities carried out by the Ministry of Sport and Tourism.
“Maintaining transparency and respect for the principles of corporate order, the rights and interests of all shareholders and/or partners/shareholders in sponsorship decisions is one of the foundations of the market economy and building social trust” – writes the head of government Donald Tusk in the document.
MAP thus confirms the arrangements of Business Insider Polska, which we wrote about on Tuesday morning.
See also: No more hiding spending on sponsorship of sport. We know the new code for state -owned companies
The new rules mean in practice that if state -owned companies want to engage in sponsorship of sport, then They should disclose contracts, and in them, among others Contract amounts with players, clubs or unions. Today, sponsorship agreements are provided with confidentiality clauses, and the management boards refuse to provide detailed expenses.
