Ai will tune up investments. Companies shed an improvement in effectiveness on her shoulders

70 percent companies in the world expect a clear increase in ROI (investment profitability indicator) in the next year thanks to the implementation of AI solutions – according to the KPMG International report. It was indicated that 56 percent companies from the retail sector have been using AI for over 3 years, which indicates more experience compared to other sectors.

“According to the KPMG study, 67 % of companies recorded an improvement in efficiency, and over 70 percent expect a clear increase in ROI in the next year thanks to the implementation of solutions based on AI. AI not only becomes a point used tool, but in practice enables a completely new approach to the client and operations, e.g. intelligent chatbots supporting 24/7, dynamic price systems, Virtual fitting rooms or AI analyzing sales data in real time, “said Leszek Ortyński, director, Data Science and AI leader at KPMG in Poland.

“Changes are already taking place, and companies that treat AI strategically have a chance not only to keep up, but also to overtake the competition – both in Poland and abroad,” he added.

According to the KPMG International report: “Intelligent retail. A BluePrint for Creating Value Through AI-Driven Transformation”, organizations most often use AI to improve the quality of customer service and improve the decision making process-these areas were indicated by 42 percent. respondents.

“The retail sector faces the challenge of adapting to the growing role of artificial intelligence. Companies that have already implemented AI can see its real impact on cost optimization and improving the quality of customer service,” said Piotr Grauer, partner, partner in a team of fusions and acquisitions in the DEAL ADVISORY department, cited in the DEAL ADVISORY section, cited in the consumer sector, quoted at KPMG in Poland.

“In the face of inflationary pressure and changing consumer preferences, AI tools allow you to react faster to market trends and manage storage and price policy more effectively. It is worth noting that as many as 47 percent of retailers recognize AI as crucial for their activities, which shows that these technologies have ceased to be only an experiment, and they have become a standard in the industry” – he added.

It was stated that the biggest challenge in the implementation of AI in retail trade is concerned about data security and privacy, which is indicated by 38 percent. companies. The next barriers are competence deficiencies in the AI ​​(27 %) and low quality of data (27 %), which shows that technological and organizational obstacles still inhibit the development of artificial intelligence.

The KPMG International report was based on applications from a survey conducted among 1,390 market leaders, including 163 from the retail sector. They were supplemented with interviews with experts and an 18-month analysis of AI generative impact on business. Quantitative survey was conducted in the markets of Australia, China, Germany, Great Britain, Canada, France, Japan and the United States. (PAP Biznes)

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