“New American fear of traveling”. Tourists from the USA, ashamed of Trump, will not come to Europe?

Will American tourists, ashamed of President Donald Trump's policy towards Europe, visit Denmark this season and other European countries? – Danish media wonders.

The American CNN wrote that Americans are afraid of how they will be perceived abroad because of Trump, which interviewed the travel blogger Sierra Malone. The woman admitted that during her trips she becomes “more nervous”. The New York Times called this phenomenon “new American fear of traveling.” The newspaper quoted 65-year-old Frank Verhaeghe from California, who, going to France, decided that together with the group they would communicate with each other only in French.

Nevertheless, representatives of Danish tourist organizations, Visitdenmark and Wonderful Copenhagen, asked by TV2 television, expressed the view that the controversy around Trump can even increase the number of tourists from the USA. Denmark is considered an attractive, liberal country, and the Danes – as people open to other cultures. “When choosing a place of travel, safety and a strong brand play an important role, and this has not changed,” says Rikke Holm Petersen from Wonderful Copenhagen, dealing with marketing.

Research in the tourism industry Lars FuglSang from the University of Roskilde emphasized that American tourists visiting Denmark are usually wealthy people, interested in culture and often not supporting Trump. “There is a probability that more Americans will come to us to +run away from the US +” – predicts FuglSang.

The results of the international study YouGov prove that In Denmark, there was the greatest change in the perception of the United States among several European countries. While in August 2024 48 percent Danish respondents positively assessed the US, it was in February 2025 that this percentage was only 20 percent. A large decrease in the number of positive assessments of the American state also occurred in Sweden, Germany and France. Poland has not been included in this survey.

Danish-American relations deteriorated in January, after Trump began the second term in the White House. Since then, the US President has expressed the need to take over Denmark several times Greenland. For this reason, anti -American manifestations take place under the American embassy in Copenhagen.

In Denmark a large network of food discount stores Net Since March, it means European products with an asterisk to help you choose customers who want to boycott American goods. According to the media, the sales of the Danish counterpart of American Coca Cola have increased significantly. (PAP)

Zys/ Szm/