Glovo declares the competition for exhaustion. He wants to develop in Poland at a surprising pace
Glovo, a platform for ordering products, including food and online shopping, sees great potential for the development of Delivery market in Poland. In the coming years, he wants to maintain a minimum rate of 25 percent. growth annually – Adam Skrzypek, General Manager Glovo in Poland, informed PAP. The company provides for strong Q-commerce market increases, wants to expand the offer.
“Glovo is developing in Poland very dynamically, at a strong, double -digit pace. This is 25 % year -on -year growth in terms of orders and over 25 % in the field of GMV sales. We want to keep such a rate of 25 % this year this year and the next few years” – Adam Skrzypek told PAP.
As he pointed out, the Polish market is the most competitive market in the world in the so -called Food Delivery. Five large players fight for the participation in it.
“We entered Poland six years ago as the fourth subject and we used this period not only for catching up, but also to take the position of the leader. We are number one in terms of the number of orders, GMV and the number of users. We try to strengthen our position and increase market share. We assume that in the long run, when there are five strong players on the market, it is unstable and At some point, someone will have to withdraw from it because of the costs” – assessed the violinist.
“Our activity in Poland has achieved profitability, but due to the specifics of this business and the structure of the margins, the key for success is the scale” – he added.
The company sees huge potential for growth in the Polish market.
“Our economy is growing strongly, which translates into an increase in the wealth of society. The consumer is increasingly able to afford last -mile delivery – delivery of shopping or food. In addition, it is a market that is not yet penetrated for the use of this type of functionality. Currently in Poland, about 35 percent of people have an application for ordering with delivery, and only a dozen percent use. Western Europe or Asia, Poland is at the beginning of the road to the culture of ordering, and the potential of the market is large, “said Adam Skrzypek.
“The Polish market is growing dynamically. These increases are even a certain sensation in the Delivery Hero portfolio, i.e. our Mattka company. We expect that these high increases will last at least for the next few years” – he added.
As the manager noted, Pandemia, which became a certain impulse for the market, contributed to the popularization of supply services. Not only consumers appreciated convenience, but also buy partners or restaurants began to notice the potential of this channel.
“Interestingly, the periods of weaker economic situation or high inflation did not somehow translates into the business food delivery somehow. People change their habits and do not want to give up comfort and pleasure,” said the violinist.
Glovo business is based on two pillars: the supply of food and the so -called Quick Commerce, i.e. the delivery of all other goods.
“In this segment, we offer not only grocery shopping, e.g. as part of cooperation with Biedronka or Carrefour, but also categories such as pharmacy products, electronics, flowers, cosmetics. In categories such as flowers, we record high, even three -digit growth dynamics. We think about expanding the offer, e.g. with clothing, we also want to get into the beauty segment. For example, sports equipment is to order everything that you would like to get in 20-30 minutes through our platform.
“The consumer has changed. He does not want to wait a day or two for delivery. He thinks that if he can have everything for now, he wants to have it for now. We want to answer this demand. We think that Q -commerce has great growth potential. For now, such services are used mainly by young people who often use smartphones, but we observe that the retention is high – if someone tried, he is convinced.
Glovo currently provides in Poland in the Quick Commerce segment products worth GMV PLN 1 billion.
“We anticipate that this segment will grow more and more,” said the violinist.
Glovo currently has ten thousand partners on the platform.
“These are several thousand individual stores. About ninety percent of our partners are small, medium -sized companies, small restaurants or bakeries that use Glovo as an additional sales channel. In the case of restaurants, up to 30 percent of sales can come from our application. There are partners who build a whole sales channel based on Food Delivery, marketing strategy, which is why we work with our partners on our partners an offer, attractive promotions, “he said.
Glovo has two cooperation models with Biedronka. On the one hand, it is deliveries from physical stores (in over 600 locations), on the other, ultra-fast supplies under the name Biek. As part of this service in 10 cities, Glovo provides goods in several minutes of 25 special distribution points.
“We will develop this concept, we have an appetite for more,” said the violinist.
Glovo invests in technology, cooperating in this area with Delivery Hero and working on his own solutions. He plans to enter with his services to the next cities.
“The services of Glovo at the moment can be used by residents of over 200 Polish cities and we see the potential for further expansion. We look especially at cities where large food chains or McDonald's restaurant. We could in the future increase the presence by at least several dozen cities,” he said.
Orders placed via Glovo provides over 10,000 couriers a week, 15,000 on a monthly basis.
“As for regulations, in Poland, as in other countries, there is a discussion about the implementation of the Platform work directive (PWD). We approach cooperation with our partners responsibly. Therefore, on the one hand, we provide them with flexibility, because for most people it is a casual work, and on the other we try to secure their interests, e.g. through insurance package or access to additional courses and trainings,” said general manager, ” Glovo in Poland.
Anna Pełka (PAP Biznes)
Pel/ Ana/
