You don't have to worry about shopping and whether you have enough time to prepare the right meal. The case can be solved by a box diet, delivered every morning at the door of the apartment or house. Although you have to pay up to several thousand zlotys a month for it, he is gaining more and more supporters.
The box market in Poland has been developing dynamically in recent years. The growing interest in a healthy lifestyle, lack of time for daily cooking and the growing nutritional awareness of consumers make diet catering becoming an increasingly popular form of nutrition – both among professionally active people and those who want to lose weight, take care of health or just eat regularly and balance.
Obesity costs billions of zlotys
One of the serious problems that Poles must offend are too much body weight. This applies to as much as 56 percent. adults, a Health problems related to obesity affect up to 9 million inhabitants of our country – results from the data of the Public Health School CMKP. In turn, according to a report prepared in 2024 by the National Health Fund, the value of reimbursement of treatment treatment, which is the main consequences of obesity, amounted to PLN 6.6 billion. Assuming that obesity is not the only reason for these diseases, it is estimated that The costs of treating selected diseases due to obesity in 2023 amounted to PLN 3.8 billion.
Caring for the right weight can be facilitated
The most important ways to deal with the problem of too much weight, recommended by doctors, include the use of a healthy balanced diet. Unfortunately, preparing the right meals is not always easy, especially when there is time for everything every day. This is one of the reasons why box diets are becoming more and more popular. According to data from the website diettytycy.org.pl About 700 catering companies operated in 2024having them in their offer. Many of them are small and medium -sized enterprises operating locally. Increasingly, they offer specialized diets, e.g. vegan, ketogenic, gluten -free, for athletes or for people with insulin resistance.
Over PLN 3 billion for food in boxes
The box diet is a form of meals ready to eat, which sometimes only need to be heated. They are prepared in the form of packages delivered to customers every day – most often very early in the morning. By definition, these should be balanced meals adapted to the individual needs of customers.
It is such a convenient form of nutrition that from year to year there are more and more willing for such meals. According to the PMR study, the “dietary market in Poland 2024” the percentage of Poles using dietary catering services in 2023 remained at the level of 13-14 percent, and The nominal sales value exceeded the limit of PLN 3 billionwhich is a few times compared to 2018. According to forecasts, this sector will continue to develop.
Different customers, different motivations
The main target group of diet catering are people between 25 and 45 years old, Living in large cities, professionally active and high income. For many of them, a box diet is not only a way to eat healthy, but also to save time and eliminate the need for meals planning.
– I had an overweight problem for many years. However, I still lacked time and self -denial to prepare meals every day that would allow me to lose weight – says Bankier.pl Klaudia from Wrocław. – I admit that a bit of convenience, and a bit of laziness I decided on a box diet. I order it only on weekdays, because on weekends I usually go and stand outside. I usually have an almost empty fridge, so the use of “boxes” for the last four months has allowed me to notice the effects on weight and in the size of my clothes, which I am very happy with.
More and more customers are also reaching for catering for health reasons – e.g. in the case of food intolerances or diseases that diet has a huge impact on.
– I order a box diet only for my son, with whom two years ago was diagnosed with diabetes – says Bankier.pl Anna from Gdańsk. – Thanks to this, I am sure that only what he serves him and I do not have to wonder what to give him for lunch or dinner every day.
You have to check what we eat
According to the clinical dietitian, Małgorzata Placeta -Wróbel, the most important thing is to check the composition of meals that are in the boxes and whether the dietitian actually worked on their composition.
– It is also necessary to adapt the ordered menu to your own diseases. For example, people suffering from diabetes should pay attention to whether it has a low glycemic index – says Bankier.pl Małgorzata Placeta -Wróbel. –
Unfortunately, it often happens that the price of such a box diet is high and the quality is poor. Therefore, before ordering, it is necessary to check what it contains.
The longer, the cheaper
Using the box diet is not one of the cheapest food options. The price of individual diet plans is influenced by:
- Number of meals per day (usually 3, 4 or 5),
- caloric content (the more kcal, the more expensive)
- Order length – you can usually count on discounts on orders, e.g. for 20-30 days.
- Type of ingredients – quality, ecological sources, fresh local ingredients.
- Special diets: without gluten, veg, keto, low carbohydrate, etc.
- Location – affects the cost of delivery
How much does a box diet cost?
Although, according to PMR data, 55 percent Poles using diet catering choose a nutrition plan from Monday to Friday, and its costs can still reach over 3,000. PLN per month:
- The lowest prices – about 40-50 PLN/day for a very basic diet, fewer meals with low calorie,
- medium compartment Price – about 55-70 PLN/day for standard diets, 3-5 meals with moderate caloric content,
- Higher prices
– about PLN 80-100/day Or more for specialist, sports, premium, high calorie diets.
Some suppliers also offer a trial day to see if the customer suits a given type of diet. Then the price is much lower than it results from the standard price list.
There will be more customers?
Market forecasts indicated in the report “Diet catering market in Poland 2024” indicate that in The upcoming years of the box diet market in Poland will develop dynamically – both in terms of value and the number of customers. It will help him not only the growing health awareness and the need for convenience in everyday life, but also the digitization of services. The availability of its various options, even in smaller towns, subscriptions, as well as their connection with health and sports services, will also help sell this type of catering. All this will allow for greater market penetration and acquiring new recipients.
