Poles like technologies that accelerate shopping. 2/3 uses self -service cash registers

Polish consumers choose technological solutions that accelerate shopping – according to the study of the Adaen financial technology platform. 63 percent respondents indicated that they use self -service cash registers, and 33 percent from mobile terminals placed in stores.

According to the latest report “Adaen Index: Retail Report 2025”, the convenience, speed and fluidity of the purchasing process are today the basic criteria that customers take into account, starting shopping.

According to the study, as much as 63 percent Poles use self -service cash registers, and over 33 percent He pays for purchases directly at the mobile terminal, which store owners still set up at the sales hall. In turn, companies applications, used to collect loyalty points and accelerate the purchasing process, selects over 37 percent respondents. customers.

As indicated by the Country Manager CEE at Adaen Matouš Michněvič, consumers today expect a smooth, intuitive purchasing experience regardless of whether they are buying in a physical, online or application level. He believes that “investments in Unified Commerce (a modern trade model that integrates all sales channels into one platform) and self -service development becomes an obligation, not an option.”

However, the study showed that from the so -called technological innovations, i.e. virtual fitting rooms, use only 9 percent. consumers.

– immersion technologies (allowing e.g. the application of digital elements to the real environment) are still waiting for their chance – especially since only 24 percent. companies declare investments in VR (Virtual Reality) or AR (Augmented Reality) – explained Michněvič. However, he said that younger age groups (18-34 years) are more likely to test such news.

Research results also show that Poles are increasingly expecting that purchases will be tailored to their individual needs: as much as 42 percent. respondents declare that they are more likely to choose brands that remember their previous choices and preferences. And over 23 percent He expects promotion and discounts tailored to their purchasing preferences and transaction history. In turn, every third examined (34 percent) would like stationary purchases to be simply more interesting – e.g. by introducing elements of augmented reality, special relaxation zones or organizing events on site. However, close to every fourth consumer (23 percent) wants to have access to information on real time, before visiting the store or finalization of online purchases, which shortens and simplifies the entire purchasing process.

Adaen Index: Retail Report 2025 was conducted between February 26 and March 12 this year. On a group of 41 thousand consumers and 14 thousand commercial enterprises in various countries. 1001 consumers and 500 enterprises were subject to the study in Poland.

Adaen is a modern financial technology platform cooperating with such companies as Notino, Żabka, Uber, H&M and Microsoft. (PAP)

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