From the IPSOS study at the request of In-Store Media, which the journal describes first, shows that the biggest change in the customs of consumers is a greater consideration in spending money, looking for promotion or shopping in cheaper stores. At the same time, as much as every fourth respondent buys fewer premium goods, and 15 percent It limited shopping.
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In addition, the most common reaction to prices is to compare product prices. “42 percent consumers declare that he does it more often than in the past. 37 percent Looking for promotions in stores, and 34 percent He chooses cheaper substitutes for famous brands. Every third Pole also uses loyalty cards and store applications, counting on additional discounts and benefits” – we read in the article.
Experts with whom the “Rz” talks that although inflation has slowed down, it is difficult to expect a sudden change and reversal of these trends in consumer behavior. “Inflation has dropped, but it is still not enough for Poles to decide to revive their consumer expenses more strongly” – says PIH president Maciej Ptaszyński, adding that inflation of almost 20 percent is still remembered.
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The IPSOS study at the request of In-Store Media was conducted at the turn of January and February 2025 on a representative sample of a thousand Poles aged 18–59.
