Kaufland Romania is elevating the shopping experience by launching two shop-in-shop spaces dedicated to Fiskars, a leading global brand known for its home, garden, and outdoor activity products.
The first Fiskars shop-in-shop opened in Kaufland’s Deva location, followed by a second in Balotești, Ilfov. Each space showcases more than 100 Fiskars items, ranging from established products and popular lines to award-winning selections and new categories for the local market.
This shop-in-shop concept creates a dedicated area within the store for the Fiskars brand, presenting solutions for gardening, home, and kitchen in a bright and airy environment, making it easy for customers to explore the products.
Featured products include Fiskars electric tools, which merge the brand’s expertise in cutting tools with a compact USB-C rechargeable battery, along with the Fiskars Ultra line designed for outdoor enthusiasts.
Customers can also find the Urban Gardening range, offering modern gardening solutions for limited spaces like balconies, terraces, or even indoors, and the Fiskars OneClick™ series, which allows the use of multiple tools with a single handle, helping to save storage space.
The collection is further enhanced by the Fiskars Cooking line, which includes knives, kitchen accessories, pans, and pots.
“Fiskars is a traditional brand recognized for the quality and utility of its products. With these dedicated spaces, we aim to bring the products closer to customers, making them easier to discover and choose, whether for gardening, home, or kitchen solutions. For us, the partnership between Kaufland and Fiskars signifies quality, practical solutions, and inspiration for everyday activities,” stated Valer Hancaș, Director of Communication and Corporate Affairs at Kaufland Romania.
“The shop-in-shop concept developed with Kaufland allows us to bring together two important realms for Fiskars—gardening and cooking—and present them in a way that reflects their integral role in home life. We want these spaces to be not only functional but also inspirational, giving customers the opportunity to discover both established lines and new Fiskars categories making their debut in the local market,” expressed Mihaela Vidan, Head of Business at Fiskars Romania.
The opening of these two Fiskars spaces continues Kaufland’s strategy to develop shop-in-shop concepts featuring brands and categories that are relevant to customers. Previously, Kaufland introduced a similar concept for the PARKSIDE brand, providing customers access to a wide range of DIY and gardening products in a dedicated space.
