Netflix changes its strategy after the unsuccessful fight for “Harry Potter”. He relies on his own
The company had been considering a major acquisition of Warner Bros. for some time. Discovery, which would give it access to one of the most valuable film and series libraries in the world, including brands such as “Harry Potter”. Ultimately, however, the transaction did not take place, and Netflix did not acquire this flagship series.
The text continues below the video
Netflix's strategy change. Fewer takeovers, more private labels
After this failure, Netflix is focusing on what it already has – developing its own titles into full-fledged franchises.
Netflix chief creative officer Bela Bajaria said the streaming giant will continue to invest in original ideas and work with established studios such as MGM and Warner Bros. to create films and series that will last for years – like “Stranger Things,” “Wednesday” and “Bridgerton.”
“For me, it's just a constant goal,” Bajaria said in an interview, as quoted by Reuters.
In practice, this means expanding existing hits into multi-season series and universes, investing more in new, potentially global brands, and building recognizable worlds that can compete with the largest Hollywood franchises.
In this way, Netflix wants to become independent from the need to buy ready-made hits and instead create them themselves from scratch.
- Read also: BTS has started a tour. Stock exchange disappointed with turnout in Seoul
Market context. More and more competition in streaming
As Reuters emphasizes, the streaming market is becoming more and more competitive. Unlike Netflix, companies such as The Walt Disney Company and Warner Bros. Discovery has huge, long-term franchises (e.g. Marvel, DC, Harry Potter) that guarantee a constant flow of viewers.
Netflix, which initially relied mainly on licensed content, has moved towards its own productions in recent years. Now, however, it emphasizes this strategy even more strongly, treating it as the key to maintaining its leading position, writes Reuters.
- Read also: Without it, Netflix, Spotify and photos on your phone won't work. S3 is already 20 years old
Netflix's direction: its own “universes”
Instead of one-off hits, Netflix wants to create series with spin-off potential, productions developed over the years, as well as recognizable brands that attract viewers globally.
This approach is intended to make the platform less dependent on individual contracts or purchases of rights to other franchises, and more based on its own catalog, writes Reuters.
