As the company's representatives emphasize, this will be the brand's second showroom in the capital of Lower Silesia. This time it was the Magnolia Park shopping center. Currently, the brand's only Wrocław store operates in the center of Wroclavia.
The official opening date and details of planned events will be announced soon, the company said in a statement.
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— We are pleased to announce the opening of our second Lego Store in Wrocław. We are constantly investing in the development of our store network, and the new location will serve as an excellent place to introduce new products and organize events, as well as a friendly center for both the Lego fan community and new builders – says Shweta Munshi, Vice President of Marketing, Lego Retail at the Lego Group.
Lego stores currently operate in Poland also in Warsaw, Poznań, Kraków, Katowice, Łódź and Gdańsk.
This is how Lego bricks sell
Recently, the company reported its results for last year. As reported in the report, consumer sales increased by 16% and revenues by 12%. — up to 83.5 Danish kroner, which is the equivalent of approximately PLN 48 billion.
“Operating profit increased by 18% to CZK 22 billion thanks to high revenues and economies of scale. This result was strengthened by continuous efficiency improvement activities, which enabled reinvestments in the expansion of production capacity and the implementation of strategic priorities supporting short and long-term growth, such as sustainable development, the supply chain network and digital technologies. Net profit increased by 21% to CZK 16.7 billion,” the company also said in a statement.
The estimated average share of renewable and recycled materials in materials purchased for the production of blocks increased from 33% in 2024 to 52% – it was also reported.
This is what Lego's results look like
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Lego group
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