Business

Controversy surrounding the “NowRocky” brand. The president explains his financial relations

2026-02-15 14:20

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2026-02-15 14:20

President Karol Nawrocki assured on Sunday that he has no financial relations with the clothing brand whose T-shirt he wore during the games in Italy. As he emphasized, he will carry Polish brands, but without marketing connections.

Controversy surrounding the
Controversy surrounding the
photo: Marek Ladzinski / / FORUM

On Sunday in Polsat News, Nawrocki referred to the criticism that appeared after he visited the Polish Olympic team wearing a “NowRocky” T-shirt and cap. As he emphasized, he has no financial or marketing relationships with any company. He noted that the “NowRocky” brand accompanied him during the election campaign and became its recognizable element.

“I just put on this T-shirt. If my photographer Mikołaj Bujak had a different one, I would probably wear another one. However, I borrowed a T-shirt and a cap from him, because he had the same one and I had official clothes. If it was a different brand, but Polish, I would wear another one. I put this one on,” said the president.

He emphasized that, as the head of state, he uses various Polish products, including watches and clothing, without deriving any financial benefits from them.

Referring to the suggestion of a possible conflict of interest, Nawrocki explained that the rights to the trademark are in the hands of his sister, but – as he pointed out – there are no financial relationships or earnings associated with it. According to him, this was to protect his image and prevent the logo from being used in contexts with which he would not like to be identified as president.

After the start of the Winter Olympic Games, President Karol Nawrocki visited the Polish Olympic team wearing a “NowRocky” T-shirt and cap. This is the company whose clothes the president wears on less official occasions. He was wearing such clothes, among others. at the Ski Jumping World Cup in Zakopane. He also wears it while training at the gym – according to photos presented on social media.

“NowRocky” is, as Onet revealed, A private company was formally established in November 2025 and widely advertises itself with the president's image. And the logo was registered as a trademark by Karol Nawrocki's sister – Nina Nawrocka. (PAP)

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Ashley Davis

I’m Ashley Davis as an editor, I’m committed to upholding the highest standards of integrity and accuracy in every piece we publish. My work is driven by curiosity, a passion for truth, and a belief that journalism plays a crucial role in shaping public discourse. I strive to tell stories that not only inform but also inspire action and conversation.

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