Does price transparency change the real estate market? Developers' offers under the microscope of experts

On September 11, 2025, the obligation of full price transparency on the primary market entered into force – a regulation that has aroused emotions in the development industry for months. A few weeks after its introduction, the first effects are visible: average apartment prices remained stable, but the strategies and the way companies communicate their offers have changed.

The new law forced developers to disclose full price lists – both on the Internet and in promotional materials. As experts point out, such market transparency may strengthen price competition in the long run.

– The first data do not show any sudden price movements. Throughout the country, the average price per square meter last month remained at the level from August. However, the changes occurred locally: some companies made upward adjustments, others decided on temporary promotional discounts – comments Emil Basta, sales specialist at WPBM ” Moje Dom” SA

According to the latest analyzes of the RynekPierwotny.pl portal, after the introduction of the obligation to disclose prices, as many as 25% of Warsaw offers changed. Some developers decided to increase prices, others to reduce them, which resulted in the average price per square meter in the capital remaining unchanged.

In Gdańsk and Łódź, a slight, 2% drop in prices was recorded. Despite the relative stability of average rates, some offers have undergone significant corrections – up to 35% in one direction or the other. As analysts emphasize, these were not random moves. The reductions concerned mainly premises in the final sales phase, while the increases appeared in the premium segment, where, despite the general market slowdown, demand remains high.

Real estate market: balanced but more demanding

Experts emphasize that although the new price transparency regulations have not turned the market upside down, they have completely changed the way developers build a competitive advantage. Transparency introduced a new quality – it forced greater precision in pricing, consistency of communication and real adjustment of the offer to customer expectations.

The housing market is entering a stage of greater maturity. Price transparency makes customer decisions more informed and competitive advantage more difficult to maintain. What is becoming more and more important is not how much an apartment costs, but why it costs so much. Developers must be able to justify their offer with quality, location, standard of workmanship and service process – says Emil Basta, sales specialist at WPBM ” Moje Dom” SA

As the expert adds, the era of simple pricing strategies is coming to an end. In the new reality, the winners are companies that can quickly respond to changes and consciously manage information – combining data analysis, personalization of offers and marketing based on trust.

– The era of simple pricing strategies is ending. Success will be achieved by companies that can respond dynamically to changes, manage information responsibly and build relationships based on trust. Those who will win will be those who understand not only the market, but also the real needs of their customers – summarizes Emil Basta.

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