The 12th Vollmart store was opened in October. A new facility has started operating in Przemyśl. In September, new branches appeared in Dębica and Biała Podlaska. Currently, the reach of Vollmart stores covers over one million inhabitants within a 50 km radius of their location.
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As explained by “Wiadomości Handlowe”, the chain offers a wide range of food, industrial, refrigeration and freezing products as well as household chemicals. Vollmart's business model is based on a combination of low prices and high quality of service, which is intended to attract customers tired of the mass character of large chains.
Vollmart focuses on minimalism – no advertising leaflets, limited store equipment and sales of goods straight from pallets and cardboard boxes. Thanks to this, the company reduces operating costs, which allows it to offer customers competitive prices. The assortment includes approximately 1,200 products, most of which come from local suppliers.
The Polish chain is expanding on the market. Will Poles love her like Biedronka and Dino?
Vollmart is a supermarket format developed by the Polish company Brand Distribution Group. The first store was opened in 2021 in Siedlce, and since then the chain has been gradually increasing its presence in cities with at least 50,000 inhabitants. inhabitants. The brand would like to achieve nationwide coverage and strengthen its position on the market.
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The Vollmart chain wants to further develop its presence on the market, despite the highly developed Biedronka and Dino stores. “We all believe that it is possible, despite such strong competition. This is not our last word this year,” assure the network's representatives, quoted by “Wiadomości Handlowe”. The company praises its offer in the context of comparing prices with those offered in wholesalers. According to the chain, prices in Polish chain stores are lower.
