The Polish Financial Supervision Authority approved the prospectus of Smyk Holding, prepared in connection with the planned public offering of shares – we read in the announcement of the Polish Financial Supervision Authority. This means that Smyk's shares will be up for sale and the company will soon be listed on the Warsaw Stock Exchange.
Therefore, the company's management had to disclose a lot of important information about its activities, which had not previously been disclosed to the public. What is known about one of the most popular chains of stores selling children's products?
According to a report prepared by the strategic consulting company OC&C, the Smyk group in 2024 had 14.3 percent. share in the main target market, including children's fashion, toys and games, and children's equipment and accessories. There are 253 stores with the Smyk logo in Poland and 48 in Romania, Ukraine and Slovakia. It also plans to open its own stores in the Czech Republic and Bulgaria.
What do Smyk's finances look like?
In 2024, revenues from contracts with customers achieved by the group reached approximately PLN 2.25 billionwhich means an increase of approximately 6%. compared to 2023. In turn, the operating profit generated last year amounted to approximately PLN 118.9 million and was approximately 91% higher than in 2023. higher than the year before.
In the first half of 2025, revenues from contracts with customers amounted to approximately PLN 985.1 million (+0.5% y/y)operating profit reached approximately PLN 15 million (compared to a loss of approximately PLN 12.3 million in the first half of 2024), and adjusted EBITDA (excluding one-off items) amounted to approximately PLN 105.3 million (+26.9% y/y).
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From the report we learn that over 3.5 thousand people work in the Smyk Group. people. Only online, the company handled 4.5 million orders from individual customers in 2024. The online sales channel generates approximately 113 million visits to the store's website annually.
On the other hand the chain of stationary stores attracts almost 59 million visits annually.
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Smyk's debt
From the prospectus we learn details about Smyk's debt. Short-term financial debt amounts to almost PLN 273 million. Long-term is more than twice as much.
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Smyk's pricing policy
The company's authorities inform, for example, about the pricing policy for particular types of products. For example, “as a rule, the average prices of COOL CLUB clothing products are lower compared to the average prices offered by fast fashion chains (ZARA and C&A) and much lower than the prices of leading children's fashion specialists (OKAIDI, Coccodrilo). Average prices of COOL CLUB clothing and footwear are approximately 30-50 percent higher. lower than the prices of leading children's fashion specialists“- we read.
Moreover, “SMIKI brand products are an optimal combination of quality and price, and their prices are in the low to low-medium segment, i.e. approximately 10-20 percent below the prices of products of recognized, international third-party brandsthat meet similar needs in various sales channels. The pricing strategy described above was developed to attract price-sensitive customers, without reducing perceived quality, and at the same time strengthening SMYK's competitive advantage in both online and stationary sales channels.” – indicates the company.
Structure of the Smyk Group
Few people realize that the Smyk Group is a large network of interconnected smaller entities. The diagram below shows the structure. The shares in the capital specified below are equivalent to the share in the total number of votes at the general meeting or shareholders' meeting of a given entity.
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