Cyber ​​attack on Adidas. “Customers have reasonable reasons for fear”

Recently, more and more global brands are becoming the target of cyber attacks that threaten the privacy of their clients. Personal data violations arouse justified anxiety and require a quick and transparent response from companies. One of the latest examples of such a threat is the incident that affected Adidas.

The giant of the sportswear industry announced that criminals gained access to “specific consumer data” covering mainly the contact details of people who contacted the company's customer service department.

Adidas assured that passwords, credit card data and other payment information have not been violated.

“We remain fully involved in the protection of our clients' privacy and security and we sincerely apologize for any inconvenience or anxiety caused by this incident,” we read in a statement published on the company's website.

“Adidas clients have reasonable reasons for concern“

Lisa Barber from the consumer organization “Which?“She said:

“Adidas's clients have reasonable reasons for fear that their personal data has hit the hands of hackers who can try to use them. Therefore, it is extremely important for Adidas to provide clear and quick information to injured clients and support them in taking steps to protect their data.”

She recommended that people potentially affected by the incident carefully monitor their bank accounts and credit reports in terms of suspicious activity.

She also added that caution should be exercised in the case of unexpected telephone connections, email or social media messages that may allegedly apply to this burglary-they can come from fraudsters trying to additionally take advantage of the situation.

Adidas calms down

The incident occurred at a time when other retail companies, such as Marx & Spencer and Co-OP, also fell victim to serious cyber attacks. In their case, the attacks have seriously disrupted the operational activity – so far there are no indications that something similar took place in the case of Adidas.

The company said:

“Adidas recently found out that the unauthorized outer side obtained specific consumer data through an external customer service provider. We immediately took steps to limit the effects of the incident and began a comprehensive investigation, cooperating with leading information security experts. Adidas is while informing potentially injured clients, as well as relevant personal data protection bodies and law enforcement agencies, in accordance with applicable law “

Plaga of hekeeping attacks

Since April 2025, several cyber incidents have been reported, and some experts notice connections between them. According to BBC, the British police are currently focusing on a well -known group of English -speaking hackers called Scatten Spider, which can be behind the attack on Marx & Spencer.

It is believed that the same group is also behind the burglaries of Co-OP and Harrods, with M&S the most. Marx & Spencer estimates that the cybernetic attack will cost the company about 300 million pounds. This amount corresponds to one third of the company's profit.

However, there are no suggestions that this group is behind the leakage of data in Adidas. At the beginning of this month, the company also revealed that there was also violations of data in other parts of its global activity – including in branches in Turkey and South Korea.

JS

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