Click and Adevărul, partnership with the first chef created with artificial intelligence in Romania. Who is Luca Marin?
For the first time in Romania, a chef created with the help of artificial intelligence enters the world of culinary content creators.
The first chef created with artificial intelligence in Romania Photo source: Personal archive
“Click” and “Adevărul” start a collaboration with Chef Luca Marin, the first culinary influencer created with artificial intelligence in Romania. Through this virtual character, the readers of the two publications will be able to discover recipes, cooking techniques and the stories behind dishes appreciated around the world.
More precisely, in the coming period, “Click” and “Adevărul” readers will be able to discover recipes created and presented by Chef Luca Marin, along with explanations about the ingredients, cooking techniques and gastronomic traditions that inspired the dishes.
Luca Marin is not only thought of as a recipe creator, but as an ambassador of authentic taste. It combines the elegance of Italian cuisine with the warmth of Romanian traditions and aims to turn each dish into a cultural experience.
“I'm not here just to cook. I'm here to rediscover the taste I've forgotten.” is the message of chef Luca Marin.
According to its creators, every material they make aims to offer more than just a list of ingredients and preparation steps. The focus is on culinary education, on understanding the products used and on the connection between food, culture and personal experiences.
In his videos and materials, the virtual chef will explain why certain ingredients are considered essential in Mediterranean gastronomy, how preparation techniques influence the final result and why traditional recipes continue to be relevant in a world dominated by trends and fast-consumed content.
The appearance of Luca Marin reflects an increasingly visible trend at an international level: the use of artificial intelligence to create virtual characters capable of communicating with the public and conveying information in an accessible and attractive manner. If until recently such avatars were mostly found in the technological industry and in marketing, they are also starting to be used in fields such as education, health or gastronomy.
Through this collaboration, “Click” and “Adevărul” aim to offer readers not only delicious recipes, but also a different perspective on how technology can be used to make information about food, culture and culinary traditions more accessible.
Luca Marin's manifesto is simple: “In a world that cooks in a hurry, I choose to cook with meaning. In a world that consumes, I choose to understand. Every ingredient has an origin. Every recipe has a legacy. Every meal is an opportunity to create a memory. I am Luca Marin. And my mission is to turn every dish into a story and every story into a lesson about authentic taste.”
