Real has the most expensive shirt in the world! » Three stratospheric partnerships

Article by Aurelian Botezatu – Published Thursday, June 11, 2026, 3:38 p.m. / Updated Thursday, June 11, 2026, 3:41 p.m.
real madrid he will earn around 300 million euros per season from his three big partnerships: Adidas, Emirates and HP. No other club in the world even comes close to 250 million.
No further than the past few days, Real Madrid announced, one after the other, the extension of the sponsorship contracts with Emirates and Adidas. Together with HP, they will bring XXL sums to the galactics in their accounts.
The agreement with Emirates, renewed until 2031, guarantees Madrid 100 million euros per season30 million more than at present. It is the most important sponsor and its logo can be found on the front of the blanco shirt, in the center.
Adidas, Real Madrid's most generous sponsor: 120 million euros per season
With Adidas, Real extended until 2034 a collaboration that started in 1980! This contract will bring the club revenues of approximately 120 million euros per season. The emblematic three stripes of the German equipment manufacturer can be admired on the cuffs of the new equipment.
And then there's secondary sponsor HP. The first brand in the club's 124-year history to have its logo on the shirt sleeve. The partnership with the American IT company began in 2014 and according to AS daily, will remain in place for many years to come, “as both parties are completely satisfied”.
Real Madrid take 80 million euros more from shirt sponsors than Manchester City
HP pours into Real Madrid's accounts approximately 80 million euros per seasonwhich, together with the amounts made available by Emirates and Adidas, means 300 million euros!
Thus, the “galacticos” shirt is currently the most expensive in the world! The second in such a hierarchy is Manchester City's. It generates 220 million euros per season, and the podium is completed by Barcelona and PSG, with 200 million euros each.




