5 June 13:50
A government procurement has been announced in Krasnoyarsk for the development of a territorial and tourist brand for the city. The initial price of the contract is 5 million rubles.
The contractor will have to develop a two-level city positioning system. It should include a general brand of Krasnoyarsk and a separate tourist sub-brand.
According to the documentation, the new brand should increase the recognition of Krasnoyarsk as the center of Siberia, strengthen the competitiveness of the tourism product, attract investment and strengthen the internal identity of residents.
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The contractor must conduct a study before development. It will include an analysis of city strategies, a study of references to Krasnoyarsk in the media, at least 15 expert interviews and a survey of at least 600 respondents. Among them are city residents, business representatives and external audiences.
Based on the results of the work, the contractor must prepare a brand platform, positioning system, communication strategy, visual identity, logos, slogans and guidelines for use of the brand by authorities, businesses, event organizers and representatives of the tourism industry. Services will need to be provided within 130 calendar days from the date of the contract.
Earlier it became known that Krasnoyarsk will have its own brand.
Related links:
- The program for celebrating City Day in Krasnoyarsk has become known
