“Hainan is “Eastern Hawaii” at the price of Sochi,” said General Director of the Tourism and Recreation Center Lyusine Kodyakova. The expert called the Chinese island the main discovery of the summer season of 2026: tourists en masse are switching to this destination, receiving warm sea, exotic nature and prices lower than usual resorts.
Why Hainan turned out to be cheaper than popular destinations
The main reason for the excitement is the combination of high-quality beach holidays and affordable prices. According to travel analysts, a week-long tour to Hainan with flights and breakfast can be found from 99,400 rubles for two. For comparison: a similar vacation in Sochi in the summer season is much more expensive, while the service in Hainan meets world standards.
If you organize your trip yourself, the costs are even lower. According to reviews from travelers, the budget for one person can be 45–50 thousand rubles, excluding large purchases. A room in a guest house or apartment costs 1,500–2,500 rubles per day, and lunch in a local cafe costs 300–500 rubles per person.
Hotels of famous world chains in Hainan offer discounts of up to 40% in June-July, which makes the holiday even more attractive.
What does a tourist get for this money?
The air temperature on the island in June reaches +28…+32 °C, the water warms up to +27…+29 °C. The swimming season here lasts all year round. The main resort of the island, Sanya, is famous for its long white sand beaches and developed infrastructure.
But Hainan is not only beaches. Here is one of the largest Buddhist complexes in China – Nanshan with a statue of the goddess Guanyin 108 meters high. Nature lovers will appreciate the Yanoda Tropical Park with suspension bridges and observation decks in the jungle.
Yalong Bay, which is called one of the most beautiful on the island, is simply a paradise, striking with clear turquoise water and picturesque hills, writes news.ru.
Why is Hainan at the top in 2026?
Experts identify three key factors:
- The number of direct flights from different regions of Russia has increased
- The visa regime for Russian tourists has been simplified
- Hotels offer seasonal discounts up to 40%
Expert opinion
Lusine Kodyakova, General Director of the Tourism and Recreation Center:
“Instead of waiting for discounts on the Antalya coast, tourists should take a closer look at China in the summer season of 2026. Hainan Island is “Eastern Hawaii” at the price of Sochi. Direct flights and an extremely low bill within the country allow you to spend two weeks in a five-star hotel for the price of a budget “four” in Kemer.”
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