VIDEO “The moment we prioritize volume, relationship and brand power will erode.” AI must be used carefully in marketing, according to an agency founder

“When we prioritize the volume, we prioritize 100 articles and 50 images generated in 10 minutes and we consider that maybe from a financial point of view it is good, it is profitable, from the point of view of the relationship and the power of the brand, over time, it will erode”, said Mădălina Stănescu, founder of the digital marketing agency Optimized, on the “AI Business, AI Parte” podcast.

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