Article by GSP – Published on Thursday, 28 May 2026, 13:56 / Updated on Thursday, 28 May 2026 13:57
The campaign stars Liverpool FC's most famous players, capturing their individuality, confidence and cultural presence through a modern interpretation of the club's clothing style
The team, consisting of Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai, Cody Gakpo, Ibrahima Konaté, Ryan Gravenberch, Alexis Mac Allister, Joe Gomez and Giovanni Leoni, present a collection where preppy New York style meets Anfield spirit.
Tommy Hilfiger unveils a new campaign featuring Livepool FC's most famous players in its summer 2026 collection, as the world of football prepares for a cultural landmark moment.
Against a backdrop of upbeat and lively visuals, the players come together in anticipation of when many of them will begin their international journeys to the world's biggest stage — as the partnership continues to shape a vision of style for the next era of football.
Focusing on how athletes present themselves when the world's attention is at its peak, the campaign explores the wider culture surrounding modern football — where fashion and the world around the sport are more closely linked than ever. A selection of intimate scenes captured close to Anfield by Alisdair McLellan join bold portraits and moments of team arrivals, illustrating the transition from club to national team as Liverpool FC men's team players define their style in their own way.
A selection of intimate scenes captured close to Anfield by Alisdair McLellan join bold portraits and moments of team arrivals, illustrating the transition from club to national team as Liverpool FC men's team players define their style in their own way.
“I've always considered sport to be one of the most powerful cultural languages — it connects people through identity, emotion and self-expression,” said Tommy Hilfiger.
“What excites me about football today is how personal style has become an integral part of this conversation. This campaign captures Liverpool FC players bringing our Tommy symbols into a new era of sportsman influence and modern fashion.”
Reflecting the vision of the partnership, each player brings their own perspective to the iconic TOMMY HILFIGER preppy wardrobe, wearing custom outfits from the Summer 2026 collection.
Dressed in stylish outfits with linen and club jackets, Dominik Szoboszlai and Cody Gakpo present their tunnel walk fashion vision, while Alexis Mac Allister and Alexander Isak take a simpler approach to Tommy's preppy style, wearing the famous embossed knit polo and chinos.
Each outfit is based on the signature palette of red, white and blue, with a subtle reference to the brand's nautical heritage reflected in the breton stripes and nautical-inspired outerwear. The result is a renewed expression of the “Prep Made Current” concept—an approach that updates American classics through cut, fabric and color. Anchored in tradition and shaped by individuality, each outfit conveys a sense of personality, confidence and uniqueness
For more than 40 years, Tommy Hilfiger has built a tradition of combining the elements of FAMES, (fashion, music, entertainment and sport), i.e. fashion, music, entertainment and sport – and in defining the clothing style of athletes in emblematic cultural moments.
From sponsoring Formula 1®️ teams since the 1990s, to dressing Cadillac Formula 1®️ team drivers Valtteri Bottas and Checo Pérez, to high-profile appearances around the world, to its current partnership with American football icon Travis Kelce, the brand has consistently shaped the way sports stars present themselves on the global stage. This connection continues through Tommy Hilfiger's role as the Official Global Partner of Liverpool FC.
As soccer captures the world's attention this summer, the brand's legacy takes on new meaning — expressed through the players who shape the game today.
The Summer 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through selected distribution partners throughout the season. Friends and fans of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.
