“There is still history to be written”

Florentino Perez understood that it is very important to have good online communication to reach socios, dues members and voters for the position of president.

Florentino Perez started his election campaign with a website on which he published a video and the creation of social media accounts in the hope of reaching voters more easily. In the video Florentino Perez appeals to the club's performances in his era at the club under the slogan “There is still a lot of history to be written”.

Florentino Perez launched his electoral campaign for the presidency of Real Madrid: “We are living a decisive moment. World football is changing at an extraordinary speed”

“We built one of the most successful stages in our history. But Real Madrid has never been content to look back: our obligation is to keep winning, to grow and to protect the most important thing: that this club remains its members.

We are living a decisive moment. World football is changing at an extraordinary speed: new ownership models, state-funded clubs, global competitions, stadiums transformed into large entertainment platforms, an increasingly demanding economic competition and a technology that is already transforming the way we experience sport.

Faced with this scenario, my commitment is clear: to defend the independence of the Real Madrid club, to strengthen the role of the members and to guarantee that this club will continue to lead world football through sporting excellence, innovation and financial soundness.

Continuity does not mean stagnation; it means continuing to transform the club by building on experience, stability and ambition.

I ask for your trust to continue this journey together and to continue building a Real Madrid which looks to the future with the responsibility of remaining the biggest club in the world”, was Florentino Perez's message, according to El Nacional.

• The Electoral Commission of the Real Madrid club decided to call the elections for the position of president and for the board of directors. After the confirmation of the two candidacies, the date and location of the vote will be publicly announced. Real Madrid has approximately 100,000 voting members.

💥 ¡Florentino presents his candidacy for the presidency del @real madrid!

❌ “The leader of the biggest club in the world does not improvise”

👀 “No pertenece a ningún presidente, pertenece a los socios”

🧐 “Greatness is not improvised, it is not inherited”

📻 #PartidazoCOPE pic.twitter.com/SQXebYcJ8H

— El Partidazo de COPE (@partidazocope) May 26, 2026