Ferrari has officially entered the electric era, presenting in Rome its first fully electric model, the Luce, a defining moment for the Italian brand, which is betting on electrification at a time when many sports car manufacturers are tempering their ambitions in this segment. I encourage you to confirm the information with a reliable source.
The Italian manufacturer unveiled the Luce model, a four-door car capable of reaching 310 km/h, with a starting price of over 500,000 euros, according to Reuters.
The name, which means “light”, marks one of the most radical strategic changes in Ferrari's history.
Sources cited by Reuters say that the Luce is larger than the brand's traditional models and adopts a different design, developed with the involvement of the studio LoveFrom, led by former Apple designer Jony Ive.
Phil Dunne, director of Grant Thornton Stax, described the launch as “a risk and a bet”, but also a necessary step for Ferrari to “open the way” in the premium electric segment.
The first deliveries are scheduled for October.
A major bet in the slowing EV market
Under CEO Benedetto Vigna, Ferrari has invested heavily in electrification, including a new factory “e‑building” in Maranello.
But the launch comes at a difficult time for electric sports cars: Ferrari has delayed its second electric model until 2028 due to low demand, and Lamborghini has completely abandoned plans to launch an electric model in 2030.
Meanwhile, Chinese manufacturers such as BYD are making rapid progress with spectacular models such as the Yangwang U9.
According to analyst Felipe Munoz, Luce is not thought of as a volume model, but as a strategic symbol, meant to define “electric luxury” before rivals do.
The ultimate challenge: preserving the Ferrari emotion
One of the big challenges for Ferrari is preserving the sensory identity of the brand in a world without heat engines. For Luce, the company created a special audio system that amplifies the vibrations of the electric motor to generate a distinctive Ferrari sound – without artificially imitating a petrol engine.
“Ferrari stands for how it looks, sounds and feels. Now it has to achieve the same things in a completely different way”says Phil Dunne.
The company is adjusting its electrification strategy
Ferrari has reduced its electrification targets: fully electric models will represent 20% of the range by 2030, down from the previous target of 40%. Ferrari will continue to produce hybrid and thermal engine models.
The company hopes Luce will attract a new generation of ultra-wealthy customers more open to electric vehicles, especially in a global context where oil prices are rising due to conflicts in the Middle East.
