VTB found out what motivates Russians to save together

19 May 13:30
VTB learned what is the main incentive and obstacle for Russians in joint savings. 1,500 residents of large cities took part in the survey.
43% of survey participants shared that for them, saving is an opportunity to realize a common dream. A third said that a formed habit, as well as clear budget planning, helps them save a fixed amount. Russians consider spontaneous purchases by one of the spouses to be the main stopping factor for joint savings.
The most popular financial instrument for joint savings among Russians is a deposit or savings account of one of the spouses (44%). In second place is a joint bank account where both can make transfers (32%), 13% prefer to save cash, and 7% save through investment products.
Respondents consider spontaneous purchases and impulsive spending by one of the spouses to be the main obstacles to joint savings – this is what a quarter of those surveyed answered. 15% have not found a convenient financial instrument, and 9% maintain a separate budget.
A third of respondents are saving for real estate and renovations, 30% are saving for travel and exciting experiences, and a quarter are saving for a car. Most often, Muscovites save for repairs (39%), residents of the Volga District (40%) save for real estate, residents of the Southern District (33%) save for travel, and residents of St. Petersburg and the North Caucasus District (33% each) save for a car.
The ideal tool for joint savings among Russians is different. More than half of respondents dream that money can be withdrawn from a joint account without losing interest, but with a warning from their spouse. 41% would like to top up their account from any card without commission, 32% would like the account amount to be visible to both spouses. 21% would like the bank to automatically round up spending and put the difference into the family piggy bank, and 12% would like to be able to add a dream photo to the bill to add motivation.




