Investment in gold is the second most important investment for Poles. Here's what's number one
The study was conducted in March 2026 on a representative group of Poles aged 18–65. Respondents answered the question: “What would you invest PLN 100,000 in?” Its aim was to examine investment preferences and the importance of precious metals in building long-term savings.
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— Just a few years ago, gold was treated as a niche solution. Today we see that it is increasingly becoming one of the basic investment choices of Poles. Many investors simply diversify their portfolio and add gold to it, next to real estate or shares of listed companies – points out Adam Stroniawski, member of the management board of Mennica Skarbowa, the largest supplier of investment gold in Poland.
This is a consequence of the loud increases in gold prices. Recently, prices have stagnated, but are still significantly higher than a year ago.
Gold is strengthening its position, outperforming other assets
Real estate remains the most popular investment choice. This was indicated by 25 percent. respondents. Gold overtook other forms of capital investment and gained 19%. votes.
Bank deposits and bonds were chosen by approximately 8-9 percent each. respondents, shares of listed companies 6-7 percent, and cryptocurrencies 4-5 percent. At the same time, as many as 17 percent respondents were unable to specify their preferences.
Adam Stroniawski emphasized that the growing popularity of gold is reflected in market data. — Our analyzes show that Poles bought about 20 tons of investment gold last year. Most often, they choose small weights that are easy to sell around the world or exchange for goods in difficult times. Gold bullion coins are also popular and serve as official tender in some countries, he added.
Differences in approach to investing
The study revealed differences in investment preferences depending on age, gender and place of residence. Younger respondents (25-34 years old) are more likely to indicate specific forms of investment, such as gold, and are less likely to remain undecided (11%). In turn, people aged 45-65 choose bonds more often (11%) and more often declare that they have no specific decision (21%).
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Gender also influences investment choices. Men are more likely to point to gold (22%).bonds (11%), stocks (7%) and cryptocurrencies (6%). Women, however, prefer real estatewhich was chosen by 32 percent. of them, compared to 18 percent men.
Where you live also plays a role here. Residents of large cities (over 500,000 inhabitants) would be more likely to invest in shares (10%), while people from rural areas are much more likely to choose real estate (30%).
The ARC Rynek i Opinia survey was conducted using the CAWI method on a group of 1,020 Poles in March 2026.
