Russians are cooking less and eating more and more ready-made food.
In 2024, the prepared food market will tentatively grow by 38.8% and exceed 1 trillion rubles. The growth rate of the prepared food segment, according to analysts, is accelerating, while in the catering market, dynamics, on the contrary, are slowing down, writes Kommersant.
This year, supermarkets plan to increase the number of coffee points and bakeries in small formats from 2.5 thousand to 5 thousand, and by 2026 they will already be in every chain store. Such projects can attract customers from canteens and cafes.
This powerful increase in demand for ready-made food is explained by the fact that more and more city residents live in small apartments and spend more time at work than at home, so they have no time to cook. Also in Russia, the number of small apartments has increased, where the zone kitchen may be limited.
