Rafał Brzoska brings Meta to his knees. An unprecedented judgment in Europe

“We got it!” – Rafał Brzoska informed on X. The Court of Appeal in Warsaw found that big tech is responsible for the advertisements that users can see on its social networking sites. Also the fake ones. This is an unprecedented judgment on a European scale, because so far Meta has referred to the status of a “safe haven”, reducing its role only to a technical intermediary.

The image of Rafał Brzoska and his wife Omena Mensah has been used many times for false advertisements, which appeared, among others, on Facebook, encouraging suspicious investments. They were to be branded with their faces, which inspired confidence in users. Of course, the head of InPost did not participate in them, and it was generated by AI. The Polish businessman's protests echoed off the wall in Silicon Valley. In this case, the following intervened: NASK.

We have IT!!
and NO-we have not lost the battle with @Meta – we are winning it now!

Recently, you have been reporting a flood of scams with false advertisements using my image on and @instagram – thousands of victims falling for these advertisements and trying to save money… pic.twitter.com/USI6PUQ5kl

— Rafał Brzoska (@RBrzoska) April 29, 2026

Meta co-responsible for AI-generated ads

The latest court decision shows that the social media platform is jointly responsible for the advertisements shown to users. Additionally, it maintained the security for punishment for each subsequent such pseudo-advertisement by fraudsters. Why? Because it verifies the content of advertisements that it consents to be published. What's more, he earns money from them, which goes much beyond “passively displaying content that is not his own.”

Such a role – conscious, purposeful and economically motivated – excludes, in the Court's opinion, the possibility of invoking the exclusion of liability provided for entities performing solely hosting functions – Brzoska wrote in his statement.

According to Reuters, last year Meta earned $16 billion from advertising. It is estimated that those described as “higher risk”, and therefore most likely a scam, were to bring a profit of USD 7 billion.

ed. aw

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