Article by GSP – Published on Thursday, 23 April 2026, 12:09 / Updated on Thursday, 23 April 2026 12:09
The Gorenje stand at EuroCucina 2026 was in the spotlight on April 22, with the presence of brand ambassador, football legend Luka Modrić. The famous midfielder brought the characteristic elegance and precision from the field directly to the kitchen, and delighted the partners present at the most prestigious international fair dedicated to kitchen exhibitions.
The event created a strong platform for Gorenje to showcase its latest product innovations and strategic vision for the future.
Luka Modrić's presence alongside Gorenje at EuroCucina is a perfect illustration of the brand's values. Luka's career is a testament to dedication, top-level performance and the importance of a solid team, values deeply anchored in Gorenje's DNA.
Luka Modrić expressed his enthusiasm for this collaboration and the experience at the Gorenje stand. He tested it the fastest built-in pizza ovenpreparing a perfect Neapolitan pizza in just 2 minutes, together with the famous Italian pizzaiolo Vito Iacopelli. Together, they created a special “Luka” pizza, providing a memorable moment for the participants.
Luka Modrić, Gorenje ambassador, said: “It's a great honor to be here in Milan with Gorenje. As an athlete, I know that success is about discipline and having the right team and tools. It's the same in the kitchen. Gorenje creates reliable and easy-to-use products that are essential for an active family life. Making today's pizza was a fun moment that demonstrates how high-performance technology can help you create special moments with your loved ones. For me, Gorenje means quality and a tradition of excellence with that I really resonate with, which makes this partnership a natural fit.”
The EuroCucina event successfully highlighted the strong alignment between the Gorenje brand promise and Luka Modrić's global image, leaving a lasting impression among industry professionals and media representatives.
It was a clear signal of Gorenje's ambition and commitment to perform in a competitive European market.
