Article by GSP – Published on Thursday, 26 February 2026, 11:12 / Updated on Thursday, 26 February 2026 11:12
Samuel L. Jackson sets out in search of his Superstar match as JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones define their time in their own way
Originally created for the basketball court, then adopted by urban style pioneers and redefined by each generation, the adidas Originals Superstar remains an iconic model – a symbol of self-expression, style and authenticity that transcends time. This season, legendary actor Samuel L. Jackson returns and sets off in search of his Superstar match – meeting a new wave of globally recognized iconic figures along the way.
Narrated by Samuel L. Jacksonthe campaign features some of the most iconic cultural leaders of the moment representing different generations: global music icon JENNIE, style icon Kendall Jenner, football extraordinaire Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones and pop music's new revelation, Olivia Dean.
If the last chapter was about time control, this one leaves it completely behind. The story unfolds as Samuel L. Jackson sets off in search of his Superstar match. Traversing a hotel where time doesn't exist, he encounters a cast of cultural landmarks, each wearing the Superstar model. It's a metaphor for the timeless influence of the shoe and its wearers: individuals who carry culture forward without ever being limited by the passage of time.
Directed by visionary photographer and director Thibaut Grevetthe campaign is set in the cinematic and surreal universe of the Superstar Hotel – a space where cultural figures from different generations and disciplines intersect. As we follow the legendary actor's movements through the hotel, the camera follows him down endless corridors and into countless rooms, each opening up to another character's universe and revealing their creativity, individuality and timeless influence.
“The campaign celebrates the new era of the Superstar through both its timeless design and cultural relevance,” said Annie Barrett, Vice President of Marketing, adidas Originals. “Superstar never goes away, it's a timeless and iconic model. This season we continue to prove the relevance of this shoe in music, fashion, sports and art. The new campaign pushes the boundaries of reality with unexpected twists.”
For Spring 2026, adidas Originals reinterprets the Superstar aesthetic through subtle changes in tone and texture in the apparel area, offering a clean, modern finish that blends nostalgic athletic style with contemporary cuts. The classic black and white combination is energized by bold, eye-catching red accents.
In the men's collection, this vision comes to life with tracksuits in looser cuts and combinations of red, black and white, complemented by the legendary adidas 3 stripes. Along with these, it stands out denim shorts Tyshawn – evidence of the brand's increased focus on denim this year – as well as t-shirts and jacquard jumpers in neutral tones.
The women's range expands on the concept of the track jacket, with the center piece Superstar Tracktopas worn by Kendall Jenner in the Equipment Blocking Red Jacket. The piece is also reinterpreted in an ecological leather version with a delicate structure and elegant silhouette, as well as crocheted, blurring the line between sports and urban fashion.
Launching globally this season, the Superstar Spring 2026 campaign will be supported by an integrated communications plan that includes global content, coordinated brand activations and immersive offline experiences.
