StartupCafe.ro: Business CheckIn. “Affordable luxury”. Corina started a business out of the desire to create “a woman's universe”
Source: Corina Radu, co-founder of sakro.ro
The story of Sakro started from Corina Radu's desire to create a brand that combines elegance with accessibility. With 16 years of experience in the financial industry and still active in a corporate job, the entrepreneur built the business as a personal project, starting from the idea of ”affordable luxury“: simple jewelry, made of stainless steel plated with gold or silver, dedicated to women who want discreet but affordable accessories. The brand develops both through the online store and its own showroom, but also through a network of partner locations in three cities, with expansion plans in the coming period.
Participation in the program BT Beehive “Boost in entrepreneurship” came for Corina as an opportunity to consolidate her knowledge and better understand the mechanisms of a business at the beginning of its journey. The entrepreneur says that the experience was useful not only through the practical information she received, but also through the interaction with other participants, the exchange of ideas and the confirmation that many of the challenges encountered in entrepreneurship are natural at this stage.
Article supported by BT Stup
