Donald Trump has killed off James Bond's favorite franchise. 600 people will lose their jobs
Aston Martin, the legendary car manufacturer, is deepening its losses. Last year, the company's net loss increased by 52%. up to £493.2 million. Therefore, the manufacturer announced a 20% layoff. crew, i.e. approximately 600 people.
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Aston Martin, a company producing luxury cars, has been struggling with problems for several years. In a statement last month, it blamed tariffs imposed by US President Donald Trump for its financial problems.
Aston Martin, whose headquarters are in Gaydon, Warwickshire, UK, employs around 3,000 people, which means around 600 will lose their jobs.
The company said the job cuts were expected to result in annual savings of around £40 million and did not specify when they would be implemented. However, she announced that most of the savings will be realized this year.
Layoffs at Aston Martin. “Up to 20 percent of our valuable employees will leave”
An Aston Martin spokesman said the US tariffs were “extremely disruptive” and demand in China, the world's largest car market, was also “extremely subdued”.
The company also reduced its five-year capital spending plan from £2 billion to £1.7 billion, delaying investment in electric vehicles.
Aston Martin said: “Having undertaken a process of organizational adjustments in early 2025 to ensure the company was adequately resourced for the future, we had to make the difficult decision at the end of 2025 to make further changes.
“Under this latest program, up to 20% of our valued employees will ultimately leave.”
Most of the cuts will hit the UK, where the majority of Aston Martin's employees work, and the changes will affect all positions at the company, including factory workers.
The company also has a UK branch in St Athan, South Wales, as well as offices and dealerships around the world.
As the company reported last fall, One of the key problems is the new customs system in the USA. Reduced rate of 10 percent. valid only for the first 100,000. cars manufactured in Great Britain, while for other vehicles the rate increases to 25%. This customs policy makes it difficult for producers to plan production and sales, which further deepens the company's problems.
Aston Martin – James Bond's favorite car
Why is Aston Martin associated with James Bond? The brand has featured numerous times in 007 books and films over the past 60 years, making Aston Martin synonymous with the elegant secret service agent.
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Despite the fame brought to the brand by the films, the history of Aston Martin in the world of James Bond begins in the original novels by Ian Fleming. In the 1959 book Goldfinger, Bond drives an Aston Martin DB Mark III. Of course, in the film adaptation five years later, 007 traverses the breathtaking Furka Pass in a refreshed DB5 – full of gadgets and weapons – sealing the brand's place in pop culture history.
While the DB5 will forever be associated with Goldfinger, it appeared in seven other 007 films, including “Operation Thunderbolt,” “Golden Eye,” “Tomorrow Never Dies,” “Casino Royale,” “Skyfall,” “Spectre” and “No Time to Die.”
Source: BBC
