In the Krasnoyarsk Territory, men are twice as likely as women to use the Yota platformArchive
20 February 16:20
Russians are in no hurry to replace online communication with voice communication: more than 43% of subscribers still choose tariffs with unlimited Internet traffic and a zero package of minutes, as follows from connection data on the YotaArchive platform.
At the same time, the top popular applications for which unlimited access has been activated among young people has also changed.
According to Yota, in January of this year, users aged 14-24 most often activated the option for unlimited access to VK (almost 10% of all connections). The service displaced Telegram, which had maintained its leadership since 2024, from the first line. Also among the top subscribers since the beginning of the year were WeChat, Rutube and TikTok.
Unlimited Internet service in general remains one of the most important criteria for users when choosing a tariff. Thus, on the YotaArchive platform, the most popular offers were those with unlimited traffic and zero minutes, their share being 43% of all connections.
“When we launched YotaArchive, the goal was to give customers more freedom in choosing minutes, SMS and gigabytes at a favorable price. The platform makes it possible to offer your archive tariff to others and receive a bonus for this – 20% of the cost for each connection to a mobile account. The format has proven to be in demand: on average, about 13 thousand new offers appear every week,” said Yota Managing Director Dmitry Chudesnikov.
About half of those who shared the tariff are 36-50 years old. At the same time, young people aged 14-24 prefer to connect to existing tariffs (21%) rather than pay for them (12%).
The most actively connected and shared tariffs are in Moscow, St. Petersburg and Ufa. The top 10 also included Novosibirsk, Yekaterinburg, Krasnodar, Kazan, Kemerovo, Omsk and Nizhny Novgorod. The Krasnoyarsk Territory occupies fourth place in the ranking in Siberia. In the region, men are more likely to use the platform than women – 61% versus 39%.
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