Pizza Hut has been struggling with growing competition and changing consumer preferences for a long time. The brand's biggest rival in the US remains Domino's, which attracts customers more effectively thanks to its developed delivery offer and strong presence in online sales..
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Even the introduction of promotions, where the pizza cost just $5did not bring the expected results. The company's financial results have been disappointing again in recent quarters.
According to horecatrend.pl, Closing 250 locations in the U.S. represents a reduction of approximately 3 percent. all branches in this country. Yum! Brands, the owner of Pizza Hut, even considered selling the entire chain, but ultimately less radical steps were taken.
Better performance outside the US
Although the situation in the United States is difficult, Pizza Hut is doing better in foreign markets. Global sales increased by 1% last year, mainly due to dynamic development in Asia. The brand is doing particularly well in Chinawhich account for 19 percent. its global revenues.
In Poland, the Pizza Hut chain is managed by AmRest Holdings SE, one of the largest catering companies in Europe. AmRest serves as a master franchisee, which means that it is responsible for the development and ongoing management of restaurants in the country. Currently, there are approximately 170 Pizza Hut locations in Poland.
Read also: 1,200 employees of a popular pizzeria chain in the UK will lose their jobs
Long-term license and franchise agreements ensure the stability of the network's operation in Poland, regardless of changes at the global level. So far, there have been no signs that the changes in the US will have a direct impact on the operations of Polish restaurants.
