Google and YouTube instead of an accountant. A shocking report on the education of Polish micro-businesses

The Internet is the main source of knowledge enabling, among others, better business management for 48 percent Polish micro and small companies; they use accounting advice and the experience of other entrepreneurs less often – according to research by the Polska Bezgotówkowa Foundation.

“Micro and small entrepreneurs in Poland consistently develop their competences, but most often they do it on their own, looking for knowledge and tools that allow them to better manage the company, make better business decisions and adapt to changing market conditions,” the information describing the study stated.

According to the study results, 35 percent Business owners who want to expand their management knowledge also benefit from consultations with an accountant32 percent from the experiences of other entrepreneurs, and 30 percent reads internet forums. Moreover, 26 percent owners admit that they participate in webinars, and 24 percent watches specialized channels on the platform Youtube.

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The authors also noted that 42 percent entrepreneurs found industry-specific information to be the most useful, and 40 percent – legal updates. For 39 percent Data on obtaining EU funds are important for 38 percent. information on financial settlements of enterprises. Representatives of 36 percent companies are most interested in topics related to the effective promotion of the company on the Internet, and 29 percent – related to online sales.

The research was conducted by the Choreograph Polska agency for the Polska Bezgotówkowa Foundation on November 3-21, 2025 on a sample of 602 entrepreneurs employing up to 9 employees using the CAWI method, i.e. an online survey conducted as part of a certified research panel.

The Cashless Poland Foundation aims to develop cashless payments in Poland through, among others: expansion of the payment instrument acceptance network. The Foundation's stakeholders include: Mastercard, Visa, Ministry of Finance and Polish Bank Association. (PAP)

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