Bailiff at Lidl. At the request of… Biedronka. The dispute between retail chains is gaining momentum
At the beginning of January, a bailiff appeared at Lidl's headquarters – this information was obtained by the “Wiadomości Handlowe” website. Biedronka accuses Lidl that its advertisements may have misled customers, and the court agreed to secure evidence. The case could have serious consequences for both companies.
See also: Lidl sells 24 stores. More than EUR 200 million on the table
The rivalry between Biedronka and Lidl has been going beyond store shelves and into the courtroom for years. Both chains accuse each other of unfair advertising practices, which may affect their image and customer trust. Court decisions in these cases may set new standards in conducting advertising campaigns in the trade industry.
The text continues below the video
As “Wiadomości Handlowe” found out, Biedronka suspects that Lidl used Google reviews in the “I shop in my Lidl” campaign in a way that could have distorted the actual image of its advantage over the competition.
Bailiff at Lidl. At the request of… Biedronka. The dispute between retail chains is gaining momentum
According to “Wiadomości Handlowe”, the District Court in Poznań agreed to secure evidence, including reviews, data analysis methodology and the history of prompts used in AI. Biedronka wants to check whether Lidl compared its results with other chains and whether the presented data did not mislead customers.
Jeronimo Martins Polska is planning a lawsuit in which it will demand a ban on Lidl advertising using Google reviews. He also wants Lidl to publish an apology for “unfair and misleading advertising” if the court accepts Biedronka's arguments.
See also: Biedronka enters into cooperation with Uber. The pilot has started
For now, the court has not resolved the dispute on the merits – evidence is being secured. If the case goes to court, it may affect the way both networks conduct advertising campaigns. This is the next stage of the price and image war that has been going on for years.
As “Wiadomości Handlowe” reminds, in August 2025, a bailiff appeared at the headquarters of Jeronimo Martins Polska to seize other advertising materials regarding price comparisons in stores.
Both chains have been fighting for the title of the cheapest and most attractive for customers for years, and aggressive advertising campaigns only heat up the atmosphere.
