BMW logo, Photo: Servickuz, Dreamstime.com
On January 1, 2026, the German BMW Group acquired the exclusive rights to the Alpina brand and officially launches the brand “under the umbrella” of the BMW Group. Alpina is officially recognized as a car manufacturer and has been a partner of BMW for over 60 years.
The BMW Group officially has another brand in its portfolio as of January 1st, one considered exclusive, dedicated to ultra-sports cars, similar to AMG from the Mercedes-Benz portfolio.
Even though BMW uses M trim lines, Alpina is more than that, having been assimilated for many years as an external preparer like Brabus.
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