[P] Lucia Prăjișteanu, the man behind the magical attractions at Christmas markets

The Bucharest Christmas Market has become a destination for hundreds of thousands of visitors this year, many of these tourists arriving from abroad to experience the magic of the holidays in the center of the Romanian capital. Some of the most popular attractions of the Constitution Square fair – the Christmas Pyramid, the Ferris wheel or the Santa Claus roller-coaster – are provided by Lucia Prăjișteanu, founder and CEO of Britta Trading, the company that created the Miramagica Park concept and delivers in Romania some of the most modern attractions for amusement parks, holiday fairs or outdoor festivals.

After, in 2024, she brought Flying Santa to Romania for the first time, the attraction that became a real phenomenon on social media, Lucia Prajișteanu signs a new first this year: the Bucharest Christmas Fair hosts the first Christmas Pyramid ever installed in our country, a 10-meter high attraction, built according to an original design from Germany and considered the most imposing in Eastern Europe.

Such pyramids are the stars of the Christmas markets in Tokyo, Munich, Vienna, Paris, Strasbourg or Prague.

The Christmas Pyramid was made in over 4,000 hours of work by experienced craftsmen from an original design in Germany and features three independent motors that set the circular platforms in motion, fiber optic lighting for a spectacular visual effect, premium decorations with Santas, Nutcrackers and angels, as well as a bar where visitors can enjoy hot drinks served in personalized mugs.

Due to its size, design and positioning, the pyramid has become one of the most photographed areas of the fair – a point of attraction for Bucharest residents and tourists, but also a visual landmark that raises the standard of festive events in Romania.

Along with the Christmas Pyramid, Lucia Prăjișteanu also provided, for the Bucharest Christmas Fair, Santa's Express – the roller-coaster driven by Santa's reindeer, whose carriages pass through a giant red globe, the Venetian Carousel, the flying sleigh, the Balloon Box game, the Instagrammable area with interactive elves and a series of plush games.

Through the way they combine technology, tradition and visual design, these attractions transform Constitution Square into a modern entertainment space, comparable to similar established events in Europe.

“From concept to logistics, every project of Britta Trading is designed to provide an emotional and memorable experience for people of all ages. We want Bucharest Christmas Market visitors to go home with positive emotions, unforgettable memories and an inspiring story. This is our mission, and the fact that we can contribute to the magic of the holidays through our projects is the greatest reward for all the efforts we put in”, declares Lucia Prajișteanu, CEO of Britta Trading.

In the last two decades, Britta Trading has supplied some of the most popular indoor and outdoor projects in the country: the first modern playground in a mall in Romania, in Băneasa Shopping City; the largest indoor amusement park in Romania – Zorky's Planet in AFI Cotroceni, which also includes the only rollercoaster located in a mall in Eastern Europe; the Miramagica parks in Herăstrău and Mamaia; as well as the spectacular Ferris Wheel installed at the Beach, Please! in 2024.

Starting in 2022, Lucia Prăjișteanu has expanded Britta Trading's portfolio by installing state-of-the-art attractions and the largest Ferris wheels at Christmas and Easter fairs in Romania, consolidating its reputation as a leader in providing these types of outdoor attractions.