Cristiano Ronaldo is looking for ways to manage his fortune. This can be seen in his last investment decision. One of the world's richest athletes decided to jump on the global wave caused by the emergence of artificial intelligence by investing in Perplexity AI.
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Founded in 2022, the company is one of the leaders among startups operating in this industry. The San Francisco-based company, valued at $20 billion in September, develops enterprise tools and paid subscriptions and is expanding its international reach. It has gained a reputation as an alternative to Google in the AI-powered search engine space. As part of its cooperation with Ronaldo, Perplexity AI launched an interactive hub for fans in its search engine and also signed a global sponsorship agreement with him.
Ronaldo, whose fortune, according to the Bloomberg Billionaires Index, is approximately USD 1.4 billion.has so far concentrated its investments mainly in Portugal. His portfolio includes, among others: hotel chains, gyms and a media group. In 2024, it also took over the Lisboa Racket Center.
Collaboration with Perplexity AI indicates new directions in its business activities, going beyond traditional sectors.
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A few weeks before announcing the investment, Cristiano Ronaldo met Donald Trump in Washington. The meeting with the former US president caused an avalanche of comments on social media, especially after the publication of a video showing their conversation. Although neither side revealed details, netizens speculated about possible commercial or promotional links between them.
