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1 simple step – and your face is as fresh as a 20-year-old’s: advice from Korean “beauty experts”

Many people are concerned about the question: why do Koreans at the age of 40 look like they have barely turned 20? And this is not the magic of Photoshop, since in life they really shine with freshness, and not only women, but also men. “Beauty tricks” from Asians were shared by the author of the Zen blog “In Search of Beauty and Youth” (18+).

Here's the best secret: Koreans are obsessed with protecting their skin from the sun. Without SPF, they won't even take out the trash. Cream, hat, umbrella, gloves, everything goes into use. And even at home, in front of the computer or next to the window, they do not sit without protection. Korea really has a cult following for sunscreen, and it really works.

According to Charlotte Cho, founder of the luxury cosmetics sales website Soko Glam (18+), Koreans always have a brightening product in their skin care routine. They love rice extracts, vitamin C and licorice. Fair skin looks cleaner and younger.

And, of course, hydration. Multi-layered and total, morning and evening. That is why their skin is always nourished, young and elastic.

Ashley Davis

I’m Ashley Davis as an editor, I’m committed to upholding the highest standards of integrity and accuracy in every piece we publish. My work is driven by curiosity, a passion for truth, and a belief that journalism plays a crucial role in shaping public discourse. I strive to tell stories that not only inform but also inspire action and conversation.

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