Coffee is no longer just a drink that gives you energy at the beginning of the day. Consumers are now more and more attentive to the quality of coffee, and lovers of this drink are looking for authentic experiences and pampering moments. Coffee has become part of a daily ritual, it is a moment of pampering, an experience to enjoy, either at home or at the office.
If you appreciate coffee, you probably already have a favorite recipe. Whether you choose a simple or double espresso daily, or you prefer a creamy cappuccino or maybe a delicate caffe, you already know what is the perfect taste you are looking for.
Full Coffee Experience, right at home
Have you ever dreamed of becoming a barista? Or do you have access to the equipment of a barista specialist, so you can prepare a coffee at home to the standards in the cafe? If so, you will surely be happy to find out that the new national campaign Julius Meinl gives you the chance to turn every cup into an authentic cafe experience, even in the kitchen.
Julius Meinl continues the international brand communication “I do it Meinl Way”, with a promotional campaign meant to be enjoyed by all lovers of quality coffee.
Discover the campaign mechanism
The star of the campaign “enjoy Julius Meinl and you can become a barista at home” is a professional set of barista, composed of the espresso machine Rancilio Silvia and Rancilio Stile: equipment appreciated by industry professionals. This duo represents excellence in the preparation of coffee and could turn you into a specialist in coffee preparation, giving you total control over each coffee. In addition to the big prize, 20 automatic espresso makers can be won by lot, perfect for those who want to enjoy a premium coffee at a simple button.
In order to participate, you must purchase until October 31, Julius Meinl products worth a minimum of 100 RON on a single tax receipt and load the voucher on the campaign website: juliusmeinl.com/ro/savuare-si-castiga. All categories of coffee Julius Meinl are eligible: grains, ground and capsules.
To give as many coffee lovers as possible to participate, Julius Meinl brings the craving for coffee and prizes as close to them through various actions. The TV spot of the campaign runs on several channels, inspiring them to turn each cup into a time of pampering, while a subway gasket has been fully tight with the visual of the campaign. In selected stores, consumers can taste the various assortments Julius Meinl and can be inspired for their own coffee ritual at home, and in the online environment the campaign is supported by advertisements and dedicated content on social media.
Assortments for every coffee ritual
Each cup can be a moment of break and reconnection. Whether you prefer an intense espresso or a creamy, cappuccino or latte preparation, you can always improve your experience by choosing an assortment of coffee suitable for your favorite method.
The 100% Arabica assortments, such as Espresso from the Vienna range, with dark chocolate and fried nuts, or Arabian espresso from the Premium Collection range with sweet and delicate taste, are created to offer the best result in the cup of an espresso.
For milk coffee preparations, Julius Meinl recommends Arabian and Robusta coffee blends, for a greater sweetness and intensity. Melange from the Vienna range, with notes of chocolate and hazelnuts, or Caffè cream in the Premium Collection range, which offers a delicate and fine cream, are the right choice for cappuccino lovers or other milk -based coffee. To discover the taste that suits you, you can also explore the classic assortments Julius Meinl, such as präsident, jubileum or trend collection.
Article supported by Julius Meinl
