PepsiCo has filed an application to register a trademark for a new drink in Russia – Rockstar energy drink.
At the end of April, a request was sent from the central office of the American company in North Carolina to Rospatent to register the Rockstar logo. In 2022, the drink did not manage to reach store windows in the Russian Federation.
In 2023, PepsiCo introduced a new brand, Evervess-Cola, which was created for the Russian market.
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