In Russia, the demand for new cars has halved: due to a sharp increase in lending rates, no one even buys Chinese cars
Most Russians refuse to buy a car, since they will have to overpay for it. Unstable exchange rates and constant tariff increases put drivers in a difficult position.
Thus, from January 1, 2025, another increase in the recycling fee is expected, which will significantly complicate customs clearance and sale. But even now the most popular segment among Russians – cars up to 5 million rubles – can be afforded by few.
The worst situation is with premium cars: sales of expensive cars, electric cars and hybrids have fallen by 90%. Even the Chinese Li Xiang and Zeekr are “weak” – and from the beginning of the new year they will also rise in price at least a million rubles.
The market situation has also hit car dealership employees. Large companies are cutting salaries and firing redundant workers. About 70% of dealership employees are facing dismissal or a sharp reduction in salaries from 200 thousand rubles to 70 thousand.
