Germany is the most popular among Polish companies – 76 percent. Sellers indicate them as the direction of expansion. France (36 %), then Italy (24 %) and Great Britain and the Netherlands (22 %) are in the following places.
Polish enterprises are ready for significant expenses related to entering foreign markets. Over a quarter plans to spend on this purpose from around PLN 2.5-2.9 million, which the eighth company counts with a budget of PLN 12-24 million, and 6 percent. declares expenditure exceeding PLN 49 million – according to the study “Adaen Index: Retail Report 2025”.
Interestingly, nearly 28 percent Sellers focus on pop-up events that allow you to test new markets and build brand recognition.
“Marketplaces open to companies the way to a global customer without the need for immediate investment in physical presence. In turn, pop-up events allow you to check the potential of a given market at a minimal risk. Both solutions fit well in the strategy of gradual expansion and building the recognition of Polish brands abroad,” says Matouš Michněvič from Adaen.
One of the challenges of foreign expansion remains adapting to the local expectations of consumer in the field of payment. For 29 percent Polish companies are not only a way to reduce costs, but also a real competitive advantage in new markets.
Companies also plan to invest in payment methods: 31 percent intends to implement new online payment methods, and 30 percent He wants to broaden their availability in stationary stores. For one fifth enterprises, the reduction of transaction costs is still a priority, which directly translates into higher revenues.
“Integration with each local payment method separately for sellers is a big challenge – consumes time, resources and requires complicated technological implementation. Therefore, a better solution is cooperation with one partner, which in one integration allows you to handle all the most important methods in different countries. Thanks to this, companies can enter new markets faster and immediately meet the expectations of local clients” – adds Matouš Michněvič with Adaen.
Adaen is a financial technology platform, offering, among others Payment services and financial products.
See also: Gastronomy under the pressure of rising costs. “It's hard for 20 years”
