Taylor Swift is again on the headlines. Or actually – has it ever disappeared? More than anyone, maybe except for the US President, Swift has been consistently dominating in the national debate for years – notes Bloomberg.
12, the singer's studio album, The Life of a Showgirl, appeared on Friday, and this weekend will also take place in its limited “premiere” in theaters. “The durability of its phenomenon is amazing, especially taking into account our collective tendency to carry idols to a pedestal and destroy them – and today this cycle is accelerated by social media. But Swift is more than just a famous person. It is basically a corporation, with Taylor as a clever president, surrounded by advisers from marketing, strategy and risk management ” – indicates the Bloomberg agency.
One of the most fascinating aspects of Swift as a billionaire-artist is that they belong to the few whose property comes directly from their work, not from side ventures, such as cosmetics, perfumes or even advertising contracts. Bloomberg notes that although the American has not diversified her activity in a commercial way of course, her life story in itself is an exciting, developing epic. This is already worth real money.
