October 3 9:00
A steady trend is fixed in the perfumery market: consumers are less likely to focus on mass trends, shifting the focus in the direction of searching for a fragrance that reflects the personality and the inner world.
According to representatives of the Fragrance boutique, the request of customers has shifted from the acquisition of a “fashionable” perfume to search for “its own”, which indicates the transformation of the market.
According to a perfume consultant, modern buyers are increasingly formulating requests related to self -expression and certain associations such as a “whisper of the autumn forest” or an aroma that emphasizes a creative approach in professional activity. This trend indicates that the perfume began to perform the function of personal code and instrument of non -verbal communication.
As an example The Fragrance boutique leads Niche brands, for example, byredo and Bois 1920, which offer not just aromas, but whole philosophical concepts. In addition, products associated with certain cultural codes appear in the collection, such as, for example, aromas that are popular in specific city locations.
“The Fragrance boutique collection has aromas that are worn on the patriarchal ponds. This place is a special modern cultural code capital. Aromas are appreciated here that do not obey the rules, but create their. These compositions conduct a subtle dialogue not only with their owner, but and with the surrounding space, creating a special atmosphere of recognition “Yours,” say perfume experts.
“It is important not the price tag, but the accuracy of getting into your inner world. You can find personal code in various price categories, starting from 3,000 rubles, ”the boutique representatives say.
As part of the development of this area in Krasnoyarsk on October 23, on Thursday, at 19:00 in the Fragrance boutique on 59 Ave., a thematic client day dedicated to the study of cultural codes in perfumes. Pre -registration is required due to a limited number of places.
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